I picked up a second-hand copy of this 12″ single purely on the basis of once enjoying the promo video many moons ago on one or other of the satellite music channels.
I had to look up Handsome Boy Modeling School to find out more. They were a collaboration between two hip hop producers Dan the Automator and Prince Paul (both of whom I’d heard of thanks to owning material by Gorillaz and De La Soul). Over a seven-year period between 1999 and 2006 there were two albums and a handful of singles, containing songs that parodied and acted as a commentary on vain, consumerist, materialistic, and self-absorbed members of upper class society. The duo also roped in a wide range of guest performers from all sorts of musical genres including for this 2004 single (and track on the LP White People), Jamaican reggae superstar Barrington Levy, American rapper Del the Funky Homosapien and the then king of UK indie-pop, Alex Kopranos.
The result is very catchy:-
mp3 : Handsome Boy Modeling School – The World’s Gone Mad (album version)
mp3 : Handsome Boy Modeling School – The World’s Gone Mad (Part 2)
mp3 : Handsome Boy Modeling School – The World’s Gone Mad (Part 3)
Part 2 also features Alex’s bandmates Nick McCarthy and Paul Thomson from Franz Ferdinand.