
#25: Adidas World : Edwyn Collins (Setanta Records, SET 045, 1997)
The new album, I’m Not Following You, was released in early September 1997. Twelve songs, two of which had previously been released as singles, and a number of guest musicians, one of whom, Mark E Smith had co-written one of the songs, a glam stomper called Seventies Night, with a playfully nostalgic lyric to match. The reviews were mixed, with critics falling into two camps of love or loath. Edwyn was either praised for another record in which he had shifted direction from last time out, steering away from the commercially obvious or being accused of taking an arrogant and self-indulgent approach to his art.
The truth is probably somewhere in-between, for there are some tremendous moments on the album alongside a couple of difficult, almost experimental tunes that seem to go on forever, including the title track, which closes proceedings and lasts the best part of eight minutes. It’s a CD for which I was, and remain, grateful to have a skip button on a remote control.
By the time a third single was lifted for release, the album had completed what proved to be a two-week stay in the charts, doing no better than #55. It was probably as well that Edwyn had such a great relationship with Setanta, as other labels, as had been the case in the past, might have called it a day. Instead, one of what was a number of agit-pop efforts on the album was issued as a single, on 2 x CD and 7″ vinyl, in mid-October
mp3: Edwyn Collins – Adidas World (7″ Extended Radio Remix)
Yup….the album version was remixed and extended by over a minute!
I’m not sure if this attack on consumerism, and swipe at Britpop, was given much radio play. I’m certain, for instance, it would have fallen foul of broadcasting rules at the BBC aimed at preventing brand awareness. But somehow, it sold enough copies to make a very minor dent in the charts at #71.
There were three songs on CD1, with one of them also being the sole b-side on the 7″
mp3: Edwyn Collins – Mr Bojangles
mp3: Edwyn Collins – Talkin’ About The Times
mp3: Edwyn Collins – High Fashion
The first is a cover of the song written in the late 60s by American country/folk singer, Jerry Jeff Walker, and which subsequently became a staple among many popular entertainers. The other two are very much in keeping with the sort of songs that could be found on I’m Not Following You, and they may well have been under consideration for inclusion on it. Or maybe it was always the intention to lift another single and some songs were held back to be used as b-sides.
CD2, if listened to by those who had accused Edwyn of self-indulgence with the album, would surely have led to loud choruses of ‘TOLD YOU!!!!!!’
mp3: Edwyn Collins – Episode 3
mp3: Edwyn Collins – Episode 5
mp3: Edwyn Collins – Episode 10 (No, No, No, Adidas World)
The first two are attributed to Edwyn Collins/Sebastian Lewsley. Those of you who have paid attention to whenever Mr Lewsley’s name has come up in previous offerings in this series will be aware that these tracks will be highly experimental offerings. (that’s my way of saying unlistenable nonsense).
The third is written solely by Edwyn, but the liner notes state ‘Adileted by the Victorian Spaceman’. The pun doesn’t make sense, but then again, neither does the music.
There would be one more release to close out 1997 before Edwyn considered it time to draw a line under the promotional activities around his latest album.



JC writes………






















