(A repost from 8 April 2010)
For years, I thought that the Factory mogul was the brains behind the production of this, the third single from Magazine released on 17th November 1978.
Turns out it was a totally different Tony Wilson…one who for years worked at the BBC. Stupid me…..
For some artistic reason, Howard Devoto insisted that Give Me Everything be released without any marketing campaign and with no review copies to be sent to the music press. Almost as if he wanted it not to succeed. And almost as if he wanted to avoid dealing with any music journalists.
However, the review penned by Dave McCullough in Sounds showed that the strategy somewhat backfired:-
At last I have Howie and his chums sussed. They’re really The Muppets in disguise laughing their scraggy-heads off while the hundred thousand punks STILL take them seriously. This is dreadful – the lyrics proving more cringeworthy even than usual. ‘You’re so oblique and easy’. Look – Howie – you’re as much a poet as Len Fairclough is a poet – so why don’tcha sod off – you baldy little pain?
Or had it backfired?? Howard’s response was to send the journalist a cheque for £10 with the words:-
Your review of Give Me Everything was so unbelievably sympathetic, was so to the point that this £10 of my enthusiastic and shrieking money must go to you. You’re not so oblique but you’re so easy. You must have it. I hope you can see that. I’m sorry it couldn’t be more. Please cash it. Have a Christmas. Howard.
Which was of course printed in full in the following week’s edition of the paper…….an incident that helped inspire the later song Feed The Enemy.
mp3 : Magazine – Give Me Everything
mp3 : Magazine – I Love You You Big Dummy
The b-side is a cover of a Captain Beefheart song (now there’s something I never ever got….and as a consequence have nothing of his/theirs on vinyl or CD). It remains one of the most popular Magazine recording ever as evidenced by its inclusion in the sets of the comeback gigs in February 2009.
I wonder if the journo and Howard ever kissed and made up??
Oh and as a wee bonus, here’s yer Peel Sessions versions:-
mp3 : Magazine – Give Me Everything (Peel Session)
mp3 : Magazine – I Love You You Big Dummy (Peel Session)
Broadcast on 24 July 1978, some four months before the 7″ single was released.