Last week’s posting took us up to April 1981 and Arista Records very belatedly releasing Celebrate despite the fact Simple Minds were now part of Virgin Records and in the studio recording their next album (part of the deal to enable the band to leave Arista was an agreement that the songs from the era of the first three albums stayed behind with the band losing control).
One month later, the first 45 under the new arrangements hit the shops:-
mp3 : Simple Minds – The American
mp3 : Simple Minds – League of Nations
It wasn’t part of the original plan to release anything on Virgin as early as May 1981, but there was a great deal of anger and resentment about what Arista had done in issuing Celebrate, as well as the fear that a further single could be issued at any point in time. It was about drawing attention to the fact Simple Minds had moved on and were, again, exploring and recording slightly different sounds in the studio. The American was one of the earliest tracks to be completed that was felt had some sort of commercial potential and so it came out on 7” and 12” vinyl. The band, however, were still very busy in the studio with new producer Steve Hillage and there was no time available to shoot any promo video, a situation that hindered getting maximum exposure for the new song.
It’s a single I fell in love with immediately. It fitted in perfectly with the increasing popularity in electronica dance here in the UK, and was a piece of music that sounded equally as good coming out of your radio as it did blasting through the speakers at the under-18s disco I frequented at weekends. It’s one that, nowadays, certainly in its 12″ form sounds just a little bit more dated than others – a mix which at the time seemed almost revolutionary now sounds very gimmicky and of its time – and this is perhaps a reflection of it being rushed a bit so as to be in the shops. One of the things I most loved, and still do about it, is Derek Forbes‘ bass playing bring such a tribute to that of Barry Adamson from his Magazine days.
The b-side was a new, near-instrumental number which showed that the band were still capable of making atmospheric almost experimental music amidst the new more pop-orientated approach.
The American didn’t really trouble the charts, reaching only #59.