The lack of sales for Chain didn’t perturb Circa Records too much as they were happy enough to provide funding for Paul Haig a return to the studio to make a new album, scheduled for release in 1991.
The new material was being worked up in New York and Chicago with help from Mantronik and Lil’ Louis, along with contributions from The Chimes, whose drummer James Locke had been pals with Paul for years. In an interview given to Melody Maker at the time, Paul said:-
“This is essentially a dance album, but it has a lot of different elements in there that you don’t normally hear on dance albums. There’s a lot of hooks and pop influences, but no rock influences – thank God! The whole idea was to work with different producers and let them get on with it, which was a departure since I’d produced myself for so long.”
“We recorded the stuff with Mantronik at his Sound Factory studio. He works very quickly, rattling stuff off in a couple of hours. He replaced all my beats with a combination of programming and breakbeats, mostly ’70s funk stuff. Louis took a completely different approach. He replaced the rhythm tracks on two of the songs and one we left as was. He works with much more basic equipment – he’s not as computerised as Mantronik. There was absolutely no sampling with Louis, he’s much more into the ‘real musician’ school of thinking.”
The first single in October 1990 gave an indication of what to expect:-
Yup….incredibly similar to how the Pet Shop Boys would develop their sound in later years…..Paul Haig was, again, ahead of the curve and yet again failed to sell many copies.
Here’s the 12″ edition with b-sides:-