Today’s debut 45 launched a label as well as a band:-
I really don’t think I can add all that much to the praise I’ve heaped on Orange Juice and Postcard Records on previous occasions.
One thing I have observed is that the reputation of the band and the label seems to grow with each passing year, possibly from the legacy in that they seemed to create templates for many to follow in their footsteps. I do find this somewhat amusing as everyone, and in particular Edwyn Collins and Alan Horne, were regarded as joke figures by many of their contemporaries, including here in Glasgow. The first sign of change of attitude can be traced to the mid-80s and the emergence of a new breed of writers, particularly those who served their apprenticeships with fanzines before landing proper media jobs, and the explosion of performers whose teen and adolescent years were spent listening to the records and similar sounding songs on other small independently run labels such as Rough Trade.
This new cognoscenti were fulsome and consistent in their praise of the Postcard rota and for the Postcard way of doing things. All of a sudden, it was fashionable and hip to drop 185 West Princes Street into conversation and music press interviews. It may have dropped off again in the early 90s when grunge took over, but it rose back up in the middle of that decade when Edwyn enjoyed his world-wide solo hit and then even higher again a decade or so later when he suffered his life-threatening illnesses; this second wave of praise and enthusiasm wasn’t out of sympathy, but instead was the recognition of just how unique and different it had all been from the beginning.
But was Falling & Laughing the best ever Orange Juice single? My opinion, and I’ve expressed this on the pages of the blog before, is that honour should be bestowed on another 45 from the Polydor years.
But………..and here’s the kicker in today’s post, I want to change my mind. I still think Felicity is the Orange Juice song I most enjoy listening to and I don’t see that changing. But without Falling and Laughing there wouldn’t have been Felicity or Blue Boy or I Can’t Help Myself or What Presence. There would unlikely have been many other great indie and pop bands to emerge out of the shadows here in Scotland and further afield if it wasn’t for the fact that Postcard Records got up and running, albeit it never really got all that far at the time. And so, for all sorts of reasons, I have to now say that Falling and Laughing is the greatest 45 ever released by Orange Juice.