A guest series by The Robster

#30: Bing Bong (2016, Strangetown Records, STR030)
Back in November 2003, the Wales national football team stood at the precipice of history. After 45 years, they were just a single game away from qualifying for their first major tournament in 45 years – Euro 2004. It had been an odd campaign, during which they won their first four matches – including a massive shock win against Italy – before drawing one and losing three of their next four. It meant they finished second in their group and headed for a two legged play-off against Russia.
There was excitement in the nation, none more so than in the Super Furry Animals camp, containing five footie fans who, in the video for Play It Cool some years earlier, had played for Wales and beaten the mighty Brazil. Kind of. In preparation for what would surely be a glorious win against the Russians, they wrote a song that they planned to record and release in line with Euro 2004 in Portugal, supporting the Welsh team.
The first leg of the play-off finished 0-0, slightly disappointing, but it meant it was all or nothing for both teams in the second game. Sadly, a single goal sank the brave Welshmen that night. A qualification that started so well ended, as we all knew in our heart of hearts it would, in failure. That was the story of Welsh football. And the song written by our heroes lay buried among giant inflatable bears, various stage props, dreams and paraphernalia in the Furries archive for the best part 12 years.
Fast-forward to 2015, and after nearly six decades of failure, and against all the odds, a new breed of players finally took Wales to a major football tournament. As if by coincidence, or fate, or a bit of both, this also coincided with the Super Furry Animals’ 20th Anniversary tour. As a recording outfit, the band had been dormant for half a dozen years, but they saw a golden opportunity to soundtrack this unlikely success story, with what they described as “the lunar howl of their lost opus”. So after its prolonged hibernation, Bing Bong was resurrected, recorded, and released in the summer of 2016 as a prelude to that year’s European Championships.
mp3: Bing Bong
“Into the studio we went, with wagging tails to record what is a rite of passage to many a band: the football cup song,” the band explained. “See also fine examples by New Order for England in 1990 and Primal Scream for Scotland in 1996.
Bing Bong isn’t a song of victory, nor of defeat, but a beacon of faith to return to when your best centre forward gets sent off, or it rains at your festival.” According to Gruff: “Bing bong is a Welsh folk idiom that we have appropriated, but its pronunciation has been partly inspired by the sonic motif of the talking robot, Twiki, in the sci-fi series Buck Rodgers in the 25th Century.”
The story of Wales at Euro 2016 is well documented. Experiencing the sheer joy and excitement of a nation who until then had almost forgot there was a sport involving a round ball, was exhilarating. What has been largely forgotten is that their best ever band delivered one final tune in celebration before parting ways. Kind of.
They called it ‘cosmic disco’, which I suppose it is. The lyrics were largely nonsensical, even when translated into English, and it really didn’t sound like the Super Furry Animals at all. In fact, it was more in keeping with what four fifths of them would emerge with a few years later under the moniker of Das Koolies. You won’t hear much in the way of guitars in it, it’s all shimmering, sparkly synths and otherworldly electronics. I don’t think it would have sounded like this had Wales beaten Russia and Bing Bong been recorded for Euro 2004 instead.
It would be the last new material Super Furry Animals would ever release. Well, at least as far as we know. We live in hope. It was also the first (and last) physical single they released in nine years. It was put out as a single-sided 12” on their own Strangetown Records label.
Promo CDs contained a much shorter radio edit, which may well do the job for some people:
Some final live dates followed across North America before it ended. Super Furry Animals went into hibernation at the end of 2016 and have not been seen since. Well, kind of.
Your final bonus track is taken from the band’s performance at the Pitchfork Music Festival in Chicago, in July 2016.
mp3: Bing Bong [live]
And that, my friends, is it! Of course, the members of Super Furry Animals are all alive and well, and still making great music. Gruff released his 9th solo album this year, while the other four are out and about as Das Koolies, who also put out their second record in 2025. Guto’s other band Gulp also released their third album recently, and I’ve no doubt everyone else is doing all kinds of weird and wonderful musical things.
Oh, and for those pedants among you who are screaming right now: “Robster, you’ve forgotten about that obscure digital single Of No Fixed Identity the band released for charity in 2022!” Well, no, I haven’t. That track, you see, was unearthed from the Super Furry Archive and dated back to 1993 when Rhys Ifans and Dic Ben were still in the band, before Cian joined and before they had actually released any records. If you swing right the way back to part one of this series, I included it there because I reckon, despite when they released it, that’s where it belongs.
Thanks for riding with me on this Super Furry Journey. I’ve thoroughly enjoyed myself, hope you have too. Now, I need a nice long catnap. Night night…
The Robster
JC ADDS……..
I think I speak on behalf of all the TVV community when I say that this has been one of the most enjoyable, entertaining and informative series in all the time this blog has been on the go. The Robster has a wonderful writing style, and his passion for all things SFA really shone through, while his idea to offer up so many extras in the shape of live recordings, different and unique mixes etc., really did make his contributions such essential reading these past 20 weeks.
I’ll of course say thank you (as I have done on a regular basis when his emails had arrived in the Inbox), but those two words on their own don’t quite seem enough.
A reminder of which beat combos and singers have now had their singles featured in depth over the years – Altered Images, Cinerama, The Clash, The Fall, Grinderman, James, The Jam, Luke Haines/The Auteurs, Marc Almond, Morrissey, New Order, Paul Haig, Pet Shop Boys, R.E.M, Simple Minds (the early years!), The Style Council, Super Furry Animals, The Undertones and The Wedding Present. Everything can be found in the vaults via the index.
Next up is………well, you’ll just have to tune in next Sunday to find out.



















